Demand Generation Manager

Location: London or Dublin - Remote
Type: Full-time
Reports to: Head of Marketing

Overview

We are looking for a Demand Generation Manager to develop and implement strategies that generate leads and revenue for the business.

You will be responsible for leading demand generation efforts — building, executing and optimising campaigns that attract and convert high-quality prospects. You’ll use HubSpot and other tools to create effective journeys, measure performance, and continuously improve outcomes.

The ideal candidate has experience in B2B SaaS marketing, understands how to engage decision-makers throughout the buying journey, and is confident aligning marketing activity to commercial outcomes.

Responsibilities

• Develop and implement demand generation strategies and campaigns that drive qualified leads and revenue
• Build and manage campaign workflows, lead nurturing, segmentation and lead scoring within HubSpot
• Work closely with Sales and Marketing colleagues to ensure campaign alignment and effective lead handover
• Use data and analytics to measure and improve campaign performance across all funnel stages
• Plan and coordinate the delivery of campaign assets — collaborating with content, digital and design teams
• Monitor industry trends, marketing best practices and new tools to enhance campaign effectiveness
• Conduct research to understand market dynamics, buyer behaviour and opportunities for growth
• Manage demand generation performance metrics and forecasting to support revenue goals
• Provide insights and recommendations to improve lead quality, velocity, and conversion rates
• Support continuous campaign testing, iteration and innovation
• Attend relevant events and webinars to stay informed and expand professional networks

Requirements & Skills

• 5–7 years of experience in demand generation or performance marketing, ideally within a B2B SaaS environment
• Hands-on experience with HubSpot — including workflows, lead scoring, lifecycle stages, segmentation and reporting
• A strong understanding of B2B buyer journeys, lead generation tactics and pipeline acceleration strategies
• Commercially minded and data-driven — comfortable owning metrics and using insights to drive decisions
• Excellent communication and collaboration skills
• Strong organisational skills and the ability to manage multiple campaigns and projects simultaneously
• Strategic thinker with attention to detail and a focus on execution
• Self-starter with a growth mindset and a passion for marketing that drives real business outcomes