Overview
Role title: Demand Generation Manager
Role location: Fully remote from Ireland or UK
The candidate profile "must haves" for the role:
- 3–6 years in B2B SaaS (B2B SaaS is preferred but for a strong candidate they can transfer skill and learn)
- Hands-on program execution
- Clear understanding of pipeline contribution
- Evidence of initiative
Good signals:
- Metrics/KPIs they’ve been measured on: MQLs, pipeline, revenue
- Breadth of experience across several growth channels (SEO, AEO, content, paid, influencers) and has actually run campaigns
- Has experience in events or an interest in this channel
- Has worked closely with Sales and enjoys developing materials to help them sell better (not a deal breaker)
Bad signals:
- Focus on one broader area of marketing such as social media or email marketing.
- Can’t talk about metrics or KPIs only include traffic or leads.
- Can’t give an example of a result they drove through an initiative they led or were heavily involved in.
Interview process
Step 1: Recruiter screen
- Key here is to filter marketing generalists
Step 2: Hiring Manager Interview (45mins - Deirdre)
- Assess skill + ways of working
Step 3: Task + presentation (60 mins - Deirdre, Brendan, Janet)
- Short take-home exercise (45-60 minutes effort max) to test how they think, form a plan of action and execute.
Task:
Ecanvasser wants to increase qualified organic pipeline from our ICP in the US.
Design a 3-month demand generation plan.
Include:
- 2–3 key initiatives you would prioritise
- How Sales would be involved
- Success metrics you would track
Presentation: 5–7 slides
Step 4: Final culture check (20 mins - only if needed)
JD
Demand Generation Manager
Who we are
Ecanvasser was originally built to make it easier and faster for community, non-profit, and political organizers to run successful campaigns. It’s a legacy we’re very proud of, and a use case that still flourishes today.
We’re now entering an exciting new phase. Following a recent re-positioning project and ICP refinement, we’re building a focused and scalable demand engine to support our next stage of growth.
This is an opportunity to join at an inflection point where you won’t just run campaigns, you’ll help shape how we grow.
About the role
This role is ideal for someone ready to step into greater strategic ownership. You’ve likely spent the last few years executing strong demand programs in B2B SaaS and now you’re ready for more strategic exposure, more accountability, and more impact.
You’ll partner closely with our Demand Generation Lead to accelerate execution of our demand strategy, take ownership of key growth channels, and contribute directly to pipeline growth. Over time, you’ll help refine and evolve our approach based on performance data and market insight.
Key priorities and responsibilities
Inbound & Funnel Optimisation
- Take ownership of key inbound channels (content-led growth, website optimisation) and identify opportunities for new channel experimentation.
- Identify and prioritise opportunities to improve performance across the full funnel, increasing conversion and qualified pipeline.
- Drive continuous optimisation of our website as a primary lead-generation channel, executing improvements aligned to the monthly and quarterly roadmap.
Organic Growth & SEO
- Execute and optimise SEO/AEO strategy from keyword research to on-page optimisation, identifying opportunities to improve performance.
- Ideate and optimise content for generative search and AI-driven discovery
- Develop and manage review and credibility strategy (e.g G2) to ensure Ecanvasser becomes a trusted, referenced source in its category.
Sales Partnership & ABM
- Act as a trusted partner to Sales to support pipeline growth
- Develop and refine enablement materials and targeted account plays in partnership with Sales
- Identify sales funnel friction points and work cross-functionally to improve.
Partner & Event Campaigns
- Own the operational execution of Ecanvasser’s presence at industry conferences in the US and EMEA
- Build and manage co-marketing campaigns with industry partners and influencers
- Identify new collaboration opportunities to expand reach and trust.
Delivery
- Manage contractors/freelancers across design, content, and website projects
- Translate strategy into clear briefs and measurable outcomes.
Who You Are
- You might be a strong Demand Gen Executive, Growth Marketer, or Marketing Manager who’s ready for more ownership.
- You are "Strategy + Execution": You can think at a high level about our ICP and demand strategy, but you also have a bias towards action and enjoy doing the work.
- You are data-obsessed: You don't guess, you test. You’re constantly tweaking the funnel to improve conversion rates.
- You’re curious, commercially aware, and standards-driven.
To be successful in this role we recommend
- 3–6 years in B2B SaaS demand generation or growth marketing
- Experience executing campaigns tied to pipeline (not just leads)
- Comfortable working with performance data (ideally HubSpot)
- Experience working closely with sales teams
- Have a working understanding of SEO and organic growth
- Enjoy operating in fast-moving environments
- Proactively bring ideas and act on them.
What you’ll get
- Competitive salary (€60-70k depending on experience)
- 30 days annual leave
- Pension matching
- Health and well-being benefits
- Remote - work from anywhere in Ireland
- Free gym membership
- Top-of-the-line tools and software